Product-Led Transformation for Business Growth at US Bank

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Welcome to a behind-the-scenes look at how one of America’s oldest financial institutions reinvented its product delivery process for the modern era. Dive into our exclusive on-demand video and discover how U.S. Bank successfully launched its cutting-edge point-of-sale lending solution in 9 months despite the highly regulated industry.

What You’ll Learn:

  • Strategic Vision & Execution: See how U.S. Bank identified a market opportunity and tackled the challenge of launching a new business line within a century-old institution. Discover the strategic framework that drove their success.
  • Collaboration & Communication: Explore the power of effective communication and teamwork in a large organization. See how they rallied stakeholders, aligned diverse teams, and navigated internal complexities to bring their vision to life.
  • Adaptation & Measurement: Find out how they managed to iterate, measure progress, and pivot rapidly in response to challenges. Gain insights into their approach for setting objectives, tracking key results, and adapting strategies.
  • Product Operations Excellence: See how U.S. Bank overhauled their product operations platform to support every aspect of this ambitious project. Learn how they integrated Dragonboat to streamline workflows, ensure alignment across teams, and maintain real-time tracking of progress.

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