Events • On Demand | Watch Time: 30 min
How To Align Roadmaps Between Product & Marketing For Product-Led Companies
Distributed teams, inconsistent (or lack of) tools, and misalignment of goals are all contributing factors that lead to siloed teams. While it’s common (and valuable) to have specializations across your organization- lack of visibility and alignment can have a negative impact on productivity, innovation, and cohesion. Finding the right balance can be a challenge, but it doesn’t have to be.
Join this webinar to see how to align roadmaps between various teams. The session, led by Dragonboat’s founder and CEO, Becky Flint and CMO, Bhaji Illuminati, will outline how product-led teams can align roadmaps to enable cross-functional collaboration and strategic alignment.
Becky and Bhaji will cover:
- The contributing factors that lead to the siloed effect and how to avoid them
- How to find the right balance of specialization and cross-team collaboration
- How product-led companies can align roadmaps between various teams such as Product, Marketing, Sales, and CSM
- How multiple teams can use Dragonboat to enable cross-functional collaboration and strategic alignment
Audience questions will be taken throughout.
Featured Speakers
Becky Flint
Founder and CEO of Dragonboat
Becky is a product and tech executive based in the Silicon Valley. She has built and scaled product and engineering teams globally for both startups and Fortune 500 companies. Currently Becky is the Founder and CEO of Dragonboat with a mission to empower responsive leaders and their teams to build better products faster. Prior to founding Dragonboat, Becky has held executive roles at Feedzai, Bigcommerce, Tinyprints/Shutterfly, and PayPal.
Bhaji Illuminati
CMO, Dragonboat
Bhaji is a full-stack marketing exec who previously built & scaled the marketing function at 3 growth stage startups including Taulia Inc. (acq. by SAP), Social Native, and Surkus. Bhaji joined Dragonboat as employee #5 and has helped drive the creation of the product portfolio management category and secure Dragonboat’s leadership position.
