Josh Berman
Product Marketing, Webflow
Josh Berman is a product marketing leader with over 12 years of B2B marketing experience in the IT and collaboration space. Strategic marketer seasoned in driving product-led growth, sales-led growth, and hybrid go-to-market strategies. A collaborative leader skilled in aligning cross-departmental teams to deliver integrated marketing campaigns that drive new logo acquisition, revenue growth, and customer expansion.
Selected Achievements:
– Led the GTM launch of Mural’s most critical functionality for Enterprises and new pricing & packaging strategies with a combined influence on retention and growth of over $60M ARR.
– Applied a variety of tactics to support Planview’s Agile business which influenced 363 opportunities and, as of August 2021, resulted in 44 closed-won deals and generated $9.2M in bookings.
– Product Marketing lead responsible for the GTM launch of Atlassian Portfolio for Jira Server and Data Center 3.0. Due to the success of this initiative, Portfolio for Jira was later rebranded as Advanced Roadmaps and integrated directly into the Jira Software Cloud Premium offering.
– Promoted to manager and built out a product marketing team responsible for Solarwinds’ security and tools portfolio of products.
– Crafted speaker proposals and presentation materials covering a variety of IT and compliance-related topics which secured over 24 speaking opportunities for OnRamp Founder at events such as NetApp Insight, AFCOM, Data Center World, HostingCon, and the Connected Health Summit.
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Profile:
Josh is a veteran product marketer with over a decade of experience working alongside product leaders in the IT, strategic portfolio management, and collaboration space.
Services Offered:
- Product Marketing
- Solution Marketing
- Product Launches
- Go-to-Market Strategy
- Digital Marketing
- Sales Enablement