Designing with the outcome in mind

CPO Series: Outcome focused practice
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When we build products, we often have very specific behavioral goals in mind, things we want users not just to think and feel but actually do. And yet our design process so rarely takes what we know about changing behaviors into account. 

Watch behavioral scientist Matt Wallaert‘s CPO Series session on designing with the outcome in mind to learn:

  • How the cycle of behavioral strategy, insights, design, and impact evaluation can help us build products and services that change behavior
  • Why you should start with outcomes instead of processes to build products that create change
  • How everyone can incorporate behavioral science into what they do, no PhD required

Wallaert is a behavioral psychologist who has led product design at organizations ranging from startups like Clover Health to industry leaders such as Microsoft. Whether dissecting the success behind Uber’s ridesharing service or Flamin’ Hot Cheetos, he underscores with clarity and humor how his approach can improve the way we work and live.

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