Events • On Demand | Watch Time: 45 minutes
Monetization matters: managing your product portfolio for innovation and growth
CPO Series: Outcome focused practice
Lydia Varmazis is the Founder of Lydia & Co., where she serves as an Interim CPO, Advisor, and previous product executive at Checkr, PayPal, and Adobe. Watch Lydia discuss her first-hand experience developing pricing strategies to deliver revenue growth and increased profitability.
Watch this webinar to learn:
- How to leverage a monetization strategy to drive innovation while delivering increased value to customers
- A step-by-step understanding of the different types of pricing strategies available, when to use them, and how they fit into the product lifecycle
- How pricing can identify future customer requirements, sales trends, and critical pain points to inform an actionable roadmap
- Why a monetization strategy should be an ongoing, collaborative effort that aligns stakeholders and delivers measurable outcomes
This event is part of Dragonboat’s outcome-focused webinar series with leadership, strategy, and growth insights from outcome-driven product leaders and experts.
Featured Speaker
Lydia Varmazis
Founder of Lydia & Co.
Lydia is the Founder of Lydia & Co., where she serves as interim CPO and Advisor for numerous public and private companies and as an advisor for boards, founders, and C-Suite executives on product and business strategy. Before starting her firm, Lydia held executive leadership roles in product, engineering, and design at Checkr, PayPal, and Adobe, where she scaled and delivered global consumer and enterprise products.
