CPO Series: How to Structure Your Product Org

How should I structure our product teams? This question comes up often, both as a Chief Product Officer joining a new company, or a tenured CPO pontificates the question as their company or business evolves.

Cory Gaines, the Chief Product Officer of Blackhawk Networks, shares his approach, refined through his career, on how to build product org structure and when it’s time for a change. Cory is a dynamic CPO with decades of product executive experiences heading up product orgs at both startups, scale-up to IPOs, and unicorn market leaders.

In this webinar, Cory covers: 

• The three basic principles on designing the product team structure
• The Conway’s law in org design
• The five common options for product org structure and when to use them
• How to put it into practice using the “Plan on a Page” template

Org structures are communication vehicles

– Cory Gaines