You’ve Been Coded Out. What Now? How To Code-In

Technology should work for everyone—but too often, it doesn’t. From voice authentication that fails users with regional accents to credit algorithms that systematically exclude entire communities, the cost of exclusionary design is real and measurable.

Join Dr. Dédé Tetsubayashi, Founder and CEO of Incluu, for a data-driven, globally-informed session expanding on her acclaimed TEDx talk You’ve Been Coded Out. She explores how structural exclusion and algorithmic bias persist, and how access, justice, and innovation come from coding-in.

What You’ll Learn:

• The Four Pillars Framework: A proven methodology for transforming exclusionary systems into inclusive ones, covering curiosity, accountability, solving for one to extend to many, and taking action
• Real Impact Metrics: How a global bank tripled login success rates and improved customer satisfaction by 40% through inclusive voice authentication design
• AI Bias Patterns: Where algorithmic bias shows up across fintech, healthcare, education, and other industries—and concrete steps to address it
• Business Value of Inclusion: Why inclusive design generates measurable ROI through increased engagement, market expansion, and reduced risk
• Practical Starting Points: Actionable steps for teams of any size to begin implementing inclusive practices immediately

With brand-new case studies across fintech, education, workplace tech, and public spaces, this session weaves personal narrative, actionable frameworks, and impact metrics. Attendees will leave equipped to audit systems, empower users, and measure wins; building technology and environments that work for all, not just some.

Key Takeaways

• Exclusion in technology isn’t accidental—it’s often the default when teams design for a “mythical user” instead of real people with diverse needs and constraints.
• Designing for the most constrained users creates innovations that benefit everyone: voice recognition trained on atypical speech patterns works better in noisy environments for all users.
• Human-in-the-loop systems and appeals processes are essential for catching algorithmic bias that automated systems miss, as demonstrated by fintech platforms that saw 35% increases in loan approvals for underserved communities.
• Organizations don’t need large teams or unlimited budgets to start—crowdsourcing feedback from friends and family, documenting where products fail real users, and asking “who’s not in the room” are accessible first steps.
• The business case is clear: companies prioritizing inclusion see higher user engagement, expanded addressable markets, improved talent attraction, and sustainable competitive advantages that compound over time.

Reference

• Dr. Dédé Tetsubayashi TEDx talk – You’ve Been Coded Out: How To Make AI Work For All
• Incluu