Tealium is the leader in real-time customer data orchestration solutions and enterprise tag management, connecting customer data across web, mobile, offline, and IoT for more than 850 companies including Domino’s, Gap Inc., IBM, Molekule, and more.
Building product ops from ground zero
As Tealium juggled strategic decision making, customer problems, team alignment, idea management, enablement and training for stakeholders – you name it – the need for operational efficiency and processes to enable product and go-to-market teams became an essential, yet missing piece of its business strategy.
Thus, the need arose for building and scaling product operations.
The why and the need for product ops:
- Improve go-to-market processes & enablement
- Establish framework for operational efficiency
- Align teams & enable cross-team collaboration
- Create end-to-end roadmap strategy with visibility
Finding the right roadmapping and product portfolio platform to drive outcomes
One of Tealium’s first initiatives as part of scaling product ops, was to find a tool to enable outcome-based decision making and provide roadmap visibility.
What Tealium was looking for in a portfolio management tool:
- Single source of truth for idea management & planning
- Make smarter, outcome-based decisions
- Provide senior leadership visibility into investments made
- Streamline status & cross-functional transparency
- Improve confidence with better resource estimation & planning
Tealium ultimately ended up choosing Dragonboat for several reasons, the main one being that “it was one, if not the only, solution that actually focused on outcome-based decision elements, allowing us to tie our feature ideas directly to our company OKRs and product objectives,” Jackie mentioned.
Being able to connect goals with strategy and execution then gave Tealium the ability to “slice and dice” their data, and create tailored reports for different stakeholders, such as senior leadership to show where investments were being made against the goals for the company.
The bi-directional Jira integration was also a huge factor for Tealium, since all the other tools they looked at had limiting one-way integrations where you could push things to Jira, but it wouldn’t sync back. Dragonboat’s flexible and robust integration with Jira allows Tealium’s product team to do what it needs to do, how they need to do it in Dragonboat, without having to ask their engineering team to change how it operates and works day to day.
Establishing a strategic framework that became Tealium’s foundation & key for growth & development
Tealium now had a single source of truth for its organizational level portfolio management, health, and status.
How Tealium’s teams use Dragonboat today:
- Product management uses it to score, rank, and plan initiatives
- Marketing can see roadmaps & timelines to strategize & plan their calendar
- All senior leadership can access & view dynamic reports
- Bi-weekly engineering + product leadership meetings to look at dashboards & health
For building & scaling product operations, the right tool enables the right outcomes
Having a strategic set of goals in mind paired with the right tool has enabled Tealium to focus on outcome-driven results and synchronous work. Tealium has a single source of truth for everyone with visibility and alignment across the board, so people don’t have to “ask 100 people 100 different questions, and they can start to link things together themselves,” explained Jackie.
With Dragonboat, Tealium has been able to scale operational efficiencies and create a foundational strategic framework that will be its key for future growth and development, especially as the product evolves with the maturity of its ground-zero product ops function.
Tealium has been at the forefront of delivering trusted customer data orchestration for over a decade, and their ability to help companies leverage and fuel customer experiences will only continue to expand from here on out.
Tealium connects customer data across web, mobile, offline, and IoT so businesses can better connect with their customers. Tealium’s turnkey integration ecosystem supports more than 1,300 built-in connections, empowering brands to create a complete, real-time customer data infrastructure. Tealium’s solutions include a customer data platform with machine learning, tag management, an API hub and data management solutions that make customer data more valuable, actionable, privacy-compliant and secure. More than 850 leading businesses throughout the world trust Tealium to power their customer data strategies.
Outcome-based decision making, scale operational efficiencies, source of truth for idea management & planning, roadmap visibility
Product operations, product management, leadership, marketing
Dragonboat is the trusted product portfolio platform for outcome-focused teams. With Dragonboat, product teams can strategize, prioritize, plan and deliver products that drive business results.