How To Align Roadmaps Between Product & Marketing For Product-Led Companies

Distributed teams, inconsistent (or lack of) tools, and misalignment of goals are all contributing factors that lead to siloed teams. While it’s common (and valuable) to have specializations across your organization- lack of visibility and alignment can have a negative impact on productivity, innovation, and cohesion. Finding the right balance can be a challenge, but it doesn’t have to be.


Join this webinar to see how to align roadmaps between various teams. The session, led by Dragonboat’s founder and CEO, Becky Flint and CMO, Bhaji Illuminati, will outline how product-led teams can align roadmaps to enable cross-functional collaboration and strategic alignment.



Becky and Bhaji will cover:

  • The contributing factors that lead to the siloed effect and how to avoid them
  • How to find the right balance of specialization and cross-team collaboration
  • How product-led companies can align roadmaps between various teams such as Product, Marketing, Sales, and CSM
  • How multiple teams can use Dragonboat to enable cross-functional collaboration and strategic alignment

Audience questions will be taken throughout. 

MARch 29TH @ 8AM PT / 4PM GMT

About the Speakers

Becky Flint

Becky Flint built and scaled product portfolio management at PayPal, Bigcommerce, Shutterfly and Feedzai. She is the founder of Dragonboat, an integrated product portfolio platform that helps product teams strategize, prioritize, deliver and improve industry-leading products.

Bhaji Illuminati

Bhaji Illuminati

Bhaji is a full-stack marketing exec who previously built & scaled the marketing function at 3 growth stage startups including Taulia Inc. (acq. by SAP), Social Native, and Surkus. Bhaji joined Dragonboat as employee #5 and has helped drive the creation of the product portfolio management category and secure Dragonboat’s leadership position.

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After I evaluated 25 tools, I finally found Dragonboat - the only tool that suits all our use cases and is flexible to fit our ways of working, not forcing us to follow the predefined framework.
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"Dragonboat is the only platform I've seen that really understands what's needed to run an effective product organization. We can now iteratively connect initiatives to OKRs for outcome-focused roadmapping. It's a must-have for every modern product leader."
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VP Product, F5 Networks
"Our product and engineering teams in 9 countries rely on Dragonboat for quarterly planning and execution. Our new product launch sped up from 4 months to 6 weeks."
Rajesh Venkatesh
Rajesh Venkatesh
Head of Product, Nium
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