Revenue Goals vs. Product Goals

In the endless debate between short-term deals and longer-term product goals, how do we understand what’s really happening? How do we frame product opportunities in ways that our go-to-market partners really appreciate?

Join Rich Mironov, seasoned product executive and thought leader, as he tackles the tension between sales-driven revenue and product investments. Discover how to navigate commercial pressures and communicate product goals in broad finance terms.

What You’ll Learn:

• How to bridge the communication gap between product teams and go-to-market executives
• Practical techniques for creating “money stories” to estimate potential financial impact of product initiatives
• Strategies for quantifying the value of long-term product investments
• Methods to make more informed prioritization decisions using financial language

Key Takeaways

• Revenue goals and product goals require different metrics and approaches – product teams need to focus on controllable metrics while understanding financial implications.
• “Money stories” provide simple estimations that help quantify potential revenue impact of product initiatives without requiring precise financial projections.
• When discussing product priorities with go-to-market teams, frame conversations around financial outcomes rather than technical processes.
• Every product decision is an “or choice” – prioritizing one initiative means deprioritizing another, making financial impact assessment critical.
• Product leaders must articulate the monetary implications of both short-term and long-term initiatives to gain credibility and influence within the organization.