Events • On Demand | Watch Time: 57 min
Scaling Product Ops Into a Strategic Powerhouse
Product Ops HQ Virtual Meetup ft. Timothée Choplin, Sr. Director & Head of Product Planning and Operations
Are you looking to scale your impact and position your Product Ops team as a strategic force within your organization? Discover how Timothée Choplin, Head of Product Planning and Operations, transformed Criteo‘s Product Operations from a small project team into a strategic powerhouse over four years.
In this Product Ops HQ Meetup, Timothée shares his journey of scaling the Product Ops function to a team of 11 project and program managers, evolving it into what he now calls a ‘Product Strategic Office’.
This session provides valuable advice for Product Ops professionals looking to position their teams as strategic enablers within their organizations, including:
- How to establish a clear product roadmap and a cohesive product operating model
- Strategies for developing effective methodologies and frameworks for product management
- Approaches to collaboration with engineering and commercial leadership
- Tips for hiring the right talent and fostering a culture of change management
- Ways to balance three critical missions: Acting as business partners for corporate planning, orchestrating product planning processes, and managing complex roadmaps
Whether you’re establishing a new Product Ops function or looking to scale an existing team into a strategic powerhouse, watch the recording to hear from someone who has successfully navigated the challenges of building a strategic Product Operations team in a global enterprise.
Key Takeaways
- Context beats theory: While product management frameworks are essential, Timothée highlights that understanding your company’s specific needs and adapting accordingly is critical to success.
- Build your council: Create a trusted group of champions across the organization who can provide objective feedback and help you refine processes.
- Invest in people: The most successful Product Ops teams prioritize hiring the right talent, promoting the right behaviors, and continuous coaching.
- Enable, don’t own: Position your team as connectors and facilitators rather than process owners – create the conditions for success without taking over responsibilities that belong to product managers.
Featured Speaker

Timothée Choplin
Sr. Director & Head of Product Planning and Operations at Criteo
Timothée Choplin is the Head of Product Planning and Operations at Criteo. He leads a growing team that connects product strategy with execution, helping the organization stay aligned and move faster. With over a decade of experience, Timothée has held roles across sales effectiveness, product commercialization, and as Chief of Staff to the CPO. His broad background gives him a clear view of how different teams work together to drive outcomes.