Rob Seidman

Chief Product Officer, POS Lending/BNPL, U.S. Bank

Rob is a POS Lending Leader with both 0-to-1 and scaling experience launching new products and scaling for growth. He has over a decade of experience in fintech, leading the design and delivery of digital solutions that empower consumers and merchants across various markets. As the Chief Product Officer of POS lending and BNPL at U.S. Bank, he oversees the strategy and launch of Avvance, a cutting-edge embedded finance solution that makes every purchase affordable. Prior to U.S. Bank, Rob was the GM and Head of Long-term Lending and Merchant Product at Sezzle, a leading BNPL player.