Technology and globalization 2.0 have created rapid changes in every industry, demanding organizations to respond to increased competition and market changes at a much faster pace. Take the Financial Services industry for example. In the last 20 years, numerous Fintech disruptors have touched all aspects of the financial services industry, taking away market share and customers from banks and traditional institutions. Are traditional banks not agile enough? They have been practicing agile for over a decade. Will practicing scaled agile solve this problem?
If you Google “agile at scale”, or “scale agile”, your search results will likely be full of the ingeniously marketed framework, “Agile at Scale for Enterprise”, aka “SAFe”. But this is not the answer you look for to achieve product led growth or product agility.
What is scaled agile framework (SAFe)?
The name of SAFe implies agility for larger organizations. However looking further into the details, it turns out to be something very different.
Scaled agile framework has good intentions but it’s very difficult to execute as it’s just too prescriptive.
“There’s this process out that I’m really hoping nobody in this room uses. It is called SAFe (Scaled Agile Framework), which is used by big IT organizations like banks and insurance companies a lot. Let me just say it has nothing to do with Agile. It’s just marketing but has nothing to do with Agile. I don’t know a single tech product company that uses it”– Marty Cagan, Product Thinking Mixer Keynote, 2019
“Layers of process… layers of management… too much focus on methodology…lack of autonomy… lack of agility… hiding real issues”
– Product coalition – “Be Agile, not SAFe”
“I’ve trained dozens of teams who are using SAFe, and I have never seen it work well. Although the appearance of having a framework that lays out everything you need to do technology-wise in nice neat boxes sounds appealing, in practice it usually breaks down.”
– Melissa Perri, in her book “Escaping the Build Trap”
So if the scaled agile framework is not the magic answer that prevents disruptors from outrunning existing businesses, what options do companies have?
Before providing a solution, let’s take a look at why disruptors can become successful. In a market with much less capital, brand, and customer base, what is the secret to success?
Product led vs. Project-led development
One striking difference between disruptors and incumbents is their development approach. The disruptors are product-led companies. Whereas the incumbents often adopt a project-based product development approach.
A project-based organization separates both strategy and execution as two distinct phases between executives and teams. Executives set goals, approve a list of initiatives and their budget, and send them to teams for execution. To measure team success, look at the output with metrics like sprint velocity or features released. Additionally, team sizes are fixed and everyone has a partial scope of a product to iterate on. When teams turn agile, they each face their own “product vision” and backlog, while in reality, they rely on other teams to deliver. Hence the infamous agile madness occurs.
A product-led organization focuses on outcomes – both customer outcomes and business outcomes. It aligns and empowers teams, adopts a discovery-first and deliver-next continuously iterative process, and it also adjusts focus and resource allocation based on the previous outcome.
Product-led organizations adopt Responsive Product Portfolio Management – a flexible framework incorporating agile and product thinking principles. Additionally, they apply it to all levels of the organization by iteratively connecting goals, customers, and product strategy with agile delivery.
Achieve true agility at scale with responsive product portfolio management
Most companies know by now that the traditional top-down, command-and-control approach in the project portfolio management framework does not work well for winning customers or staying ahead of the competition.
However, letting all agile teams run autonomously also creates challenges, including misalignment, chaos, and often incongruent customer experiences.
It is only possible to achieve true agility collectively, by delivering value to customers, across all the functions and teams involved.
So what are the solutions?
Responsive product portfolio management connects executives with teams via alignment on goals and strategies. The approach empowers teams with the resources and autonomy to discover, iterate, and deliver products that solve customer problems and realize business outcomes.
Today’s world demands responsive organizations. Responsive Product Portfolio Management (“Responsive PPM”) empowers true agility at scale by dynamically connecting objectives, customers’ needs, products, and resources with execution, to accelerate outcomes responsive to the state of the organization and the market.
Facilitate the responsive product best practices with a responsive PPM tool like Dragonboat
Responsive Product Portfolio Management (Responsive PPM) empowers true agility at scale for product-led organizations.
What are the benefits of a responsive product portfolio framework?
- Transparency, essential for context (better decisions) and speed (faster decisions)
- Anti-silo and collaboration: up, down, and across levels
- A source of truth portfolio hub where everyone can easily find out the why, what, who, when, and how of the product portfolio
- A prioritization framework supportive of measured risk-taking and accompanied failure. Responsive PPM adjusts product and focus-based on outcomes, therefore treat failure as learnings for the next iteration
- Support flexible team workflows – agile team practice should continue unless data indicates the needs for change
A product led organization needs to pull all these pieces together. The right tool – a responsive PPM tool like Dragonboat is the essential hub and enabler for an effective product organization and its stakeholders.
A tool enables executive and teams achieve alignment on multiple portfolio dimensions, such as objectives, themes, and categories. So teams can brainstorm and discover product ideas that best align with these dimensions.
A tool provides visibility on real-time allocation by any dimension, allowing assessment in whether product teams could be unknowingly over or under-invested in certain areas. For example, a product that’s been in the market with a high level of adoption often over-invests in revenue-generating features and under-invests in product expansion-related discovery. It may not be an intentional sin but the data is invisible during product portfolio planning until a real-time allocation view becomes available.
A tool enables the interaction and connection between 3 operating horizons – bets, initiatives, and features. Each of the horizons maps to the long term, midterm, and near term focus. They each map to their respective goals and evaluate their own contribution to these goals.
A tool that seamlessly connects with agile tools like Jira, Github issues for a 2-way-sync between strategy and execution, without interrupting current team workflows.
A responsive PPM tool like Dragonboat enables visibility at all levels with automated alignment from executives to teams for context, and roll up of progresses from teams to stakeholders.
Should you wait until the process and culture change before you adopt a tool? No, you should let the tool and process happen together iteratively and in an agile rollout fashion. A properly implemented tool facilitates and reinforces the right behavior.
By adopting Responsive PPM via Dragonboat, companies can finally align strategies and execution to achieve true agility at scale by continuously creating products that customers love while achieving business outcomes.
Transformation requires tools built for the new way of working. Traditional tools are built upon traditional methodologies that the transformation is meant to change. Dragonboat is built to enables the most innovative companies in Silicon Valley to adopt product portfolio best practices.
– CIO, ACB, Dragonboat customer case study
Want to build products that achieve both near-term results and long-term vision? Sign up for a 14-day free trial of dragonboat to build an outcome-focused product strategy with responsive portfolio management.